Tenant Spotlight: Lasso Digital

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Lasso Digital is a Denver digital marketing agency that helps nonprofits and government agencies make the greatest impact they can. Their goal is to help you share your mission using the same top-tier services as for-profits—but for a price that fits your budget!

We spoke with Lasso Digital’s Managing Director, Taylor Rosty, about the organization and their experience as an Alliance Center tenant.

The Alliance Center: What does your organization do and how long have you been around?

Taylor Rosty: Lasso Digital has been around for nine years. We are a full-service marketing agency and fundraising consultancy that works primarily with nonprofits and government agencies.

TAC: What specific programs, practices or priorities is your organization most focused on right now? How have these evolved over time?

TR: While we have been around for nine years as a marketing agency, we rebranded to Lasso Digital and decided to hone in on nonprofits and government agencies about a year ago. Soon after, we realized that many nonprofits were in need of an integrated approach to fundraising and communications—after all, for a nonprofit, much of their communication is about fundraising. In January, we hired a Director of Fundraising Strategy, an experienced former director of development at a local nonprofit and officially added fundraising strategy to our service offerings. We are passionate about equipping nonprofits with the resources and awareness they need so they can focus on what matters most: their missions! We have historically worked a lot in healthcare and public health, but we get excited about any cause that is making our community a better place for all.

TAC: In what ways could The Alliance Center’s community help you achieve your mission? Are you looking for partnerships, advice and/or connections?

TR: We hope that being part of The Alliance Center community will allow us to meet like-minded organizations that we can partner with, and that through other organizations in the space as well as The Alliance Center team itself, we will be able to learn more about environmental sustainability and environmental issues in Colorado.

TAC: What is unique about your organization that you could offer to the community?

TR: As one of the few agencies in Denver that offers both fundraising strategy and full-service marketing and communications, we’re excited to share our expertise in communications and fundraising with the community in any way we can to help move their missions forward. The canine members of our team are also looking forward to coming into the office and sharing some tail wags and happiness!

TAC: What is your proudest achievement as an organization?

TR: Our proudest achievement as an organization is the strong culture we’ve built. Our team has tripled in size over the last year, and despite the quick growth we’ve managed to maintain and strengthen a team culture where failure is celebrated, work-life balance is the norm, we care about our clients as people and every day is challenging and fun. When you meet our team you’ll see what we mean!

TAC: Why did your organization choose the Alliance over other working spaces?

TR: We chose the Alliance Center because of its longstanding presence in the Denver area as a hub for social impact. We were looking for a coworking space that wasn’t just a building, but also a community where we could connect with like-minded folks.

Are you a tenant of The Alliance Center who would like to be featured in an upcoming Tenant Spotlight? Fill out this form!

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