We’re JUST labeled! What does that mean?

The Alliance Center is thrilled to announce that we are now officially a JUST labeled organization! Sounds cool, right? Want to know what that means? Let us explain!

JUST is a tool that measures how organizations are performing in terms of their social justice and equity work.  It is not a certification, but it does provide a detailed framework for organizations to evaluate themselves. By using JUST, organizations can share how they are operating with the public, such as how they treat their employees or where they source their materials from.

According to Francis Janes, associate director at the International Living Future Institute, organizations are already focused on two of the three important Ps: Profit and Planet. JUST includes the third P: People. JUST is attractive to employers because new employees are looking to work for places that are transparent and honest about their operations and that care for their people.

The goals of the JUST label are:

  • to elevate the discussion around social justice in all organizations
  • to create a common language for social justice issues
  • to elevate the causes of those individuals who lead on these issues
  • to change the policies and practices of thousands of organizations worldwide
  • to make life better for people from all walks of life

We worked to achieve the JUST label because it demonstrates our commitment to social justice and equity issues. 

Our JUST label can be found below. Click to view a detailed breakdown of our organizational scores.

We recognize that we do not have three stars in all the categories but it’s good to know we have a roadmap and direction on what to work toward. We hope to be leaders in social justice and equity work and as such, our work does not end by obtaining the JUST. This is just the beginning. Obtaining the JUST label was the first step and our next steps are engaging our full team on our new commitments, as well as working with a diversity, equity and inclusion consultant.


“The sustainability movement at large has long been a movement of privilege, the privilege to worry about the future and not the immediate struggles or survival of today. To truly transcend theses human constructed barriers, we must all embark on a journey of equity, fully embracing and addressing the social impacts as well as the environmental and economic. It is not a matter of either/or, it has to be all three!  JUST is a great starting point on this journey. – Brenna Simmons-St. Onge, Executive Director

Written by, Ana Portillo, The Alliance Center Office Coordinator